With the economy faltering and businesses going under at the drop of a hat, there is one sector that was bullish in 2008 and continues to be bullish in 2009: local search. According to a recent study, local search was up 58-percent in 2008.
As many as 12-percent of the overall searches on the Internet are for local products and services from local businesses. The beneficiaries of this new surge in local search are the various online phone books, Google Local, Yahoo Local and a newcomer not many have heard of called LocalAdLink.
It?s no secret that many newspapers nationwide in 2009 have announced that they are going under. Newsprint revenue has dropped mainly because people are searching on the Internet. Places like Craigslist have continued to grow at record pace.
The telephone books, which thrived for many years with their Yellow Pages section have seen steady decline for the past 10 or more years. People in record numbers are putting down their phone books and jumping online instead.
Part of the success of local search is that people can now access this information anywhere and at anytime. All one needs is a desktop, laptop, PDA or cell phone to access the Internet and look up a business that is right around the corner.
Want to find a dentist, a hardware store or a place to have pizza for lunch? One needs only to turn to local search to find this information. Many of the local search portals have maps to the business location, driving directions, descriptions and even photos and videos.
Any time a person wants to go uptown, downtown, midtown or tool around town they only have to have Internet access to start their journey. Connecting Internet searchers with neighborhood businesses is what local search is all about.