The Secret Of Your Trade Show Success

Four tips to helping your trade show booth succeed at your next trade show.

It certainly doesn?t take long for those owning or even starting a business to discover that what you read in textbooks doesn?t necessarily apply to the real world. When invoices aren?t getting paid on time, ads aren?t consistently bringing in customers and sales aren?t continuously rising, it?s no surprise when imaginary hands go up and the questions start rolling. The bottom line– it?s a lot harder than it looks. Obstacles are indeed inevitable and the possibility of failure is just one of the harsh realities of owning a business; but on a more positive note, trade shows provide an excellent opportunity to market your products and services.

Depending on how you develop and execute your plan, trade shows can either be highly effective or of little to no use. Many entrepreneurs have a habit of getting stuck in a comfort zone; focusing on only one or two marketing tactics and essentially putting all their marketing eggs in one basket. However, it?s a no-brainer that the more successful entrepreneurs are those who implement ?dozens? of tactics and techniques to draw their clients in. Avoid falling into the same habit by finding out how you can get the most benefit from a trade show. When your marketing attempts have been less than successful, how can you step your game up? With the ultimate goal of gaining new business through your trade show booth, how you go about marketing yourself that will make all the difference.

More business marketers are using trade shows to generate leads these days and the biggest problem that these marketers face is the inability to generate enough leads for their sales force. As we know, trade shows are designed to allow entrepreneurs to meet many potential customers face-to-face and make a good impression in a relatively short amount of time. They can be a very valuable part of your marketing strategy– if done correctly, allowing you to effectively generate new sales leads and promptly deliver your message to your target markets. When you are armed with just a few insider trade show secrets, you?ll be surprised at how magnificently your trade show investments will pay off. The key is planning a strategy that starts months before the show and proceeds throughout the vital follow-up stage after the show is over. There are four crown components to achieving trade show success.

Secret #1: Use Pre-Show Marketing to Gain Leads Through Your Trade Show Booth

You may be wondering, ?What?s the point in marketing ?before? the show if that?s what the show is about in the first place?? The answer can be as plain as throwing a party without first handing out the invitations, then wondering why hardly anyone shows up. You?ll need to let your prospects and customers know that you?ll be exhibiting and what?s in it for them ahead of time in order to direct that pre-qualified traffic to your trade show booth. The best visitors to your trade show display are those who are already interested in what your company can offer them. Remember, they?ll be hundreds of other exhibitors that you will be competing with for the attention and business of the show attendees.

? Know your target audience. Find out who your most important clients and prospects are.
? Use all methods available to contact them before shows. Use a combination of methods such as emails, direct mail postcards, newsletters, personal calls, and ?lumpy mail?; it?s only human nature to enjoy receiving gifts, so adding in a little curiosity could certainly get your message through.
? Timing is important. Deliver your message early enough for your prospects to mark the date to attend, but not so early that you risk them forgetting. What works best is a contact several weeks before the show and another one a week before it.

Secret #2: Draw Attention! Make Your Trade Show Display Work For You

It?s important that your trade show booth covers enough ground about your business so that people can size it up in one glance. Not only should you focus on making a good impression, but leaving a lasting one as well. A booth that is dressed for success in both appearance and personnel will attract as well as create a pleasant and memorable experience for your visitors. Use your logo consistently; for example, backdrops, rugs and banners to enhance it as much as possible. The use of colors, shapes and graphics also contribute to the visual effect quite well. Be creative, but as long as your trade show display is attractive, well lit and informative with friendly smiles, success in capturing attention will be high.

Although locations near the entrance and prime corners are highly sought after, consider the potential traffic in areas close to entertainment or restrooms. It would also be wise to consider who will be on either side of you. You?ll want to avoid direct competition.

? Try to look at your trade show booth from your prospects perspective. Is the atmosphere welcoming? Does your trade show display attract attention so that they?ll want to know more?
? Prepare to answer any possible questions knowledgably. Provide resourceful information such as pamphlets, catalogues, samples and promotional products for them to take along.
? Leave them with something unique to remember you by. Create a good personable energy so that once they walk away, they will remember you positively and want to do business with you.

Keep in mind: A cheap looking trade show display or promotional product giveaways will speak volumes about your business.

Secret #3: The Two Post Show Marketing Musts

There are two very important things that most companies fail to do effectively after a trade show:

1. Following through on the leads generated
2. Continuing to market to those leads regularly

Post show marketing should begin with a call to your clients and prospects as soon as possible. They have already done their part by coming to your trade show booth. It normally takes anywhere between 5 to 10 contacts with a prospect before you establish enough credibility for them to do business with you. Continue to contact them on a monthly basis through a series of newsletters, calls or another marketing method.

Secret #4: Choose The Right Promotional Products

Trade shows are renowned for being that place to pick up freebies, but some classic issues for those companies providing them are:

? Will people remember who gave it to them?
? Are the items useful?

This is why it is imperative to consider the retentive lifespan of your gift. How do you know anyone will actually use your item out of all the others received? That answer is simple; the chance of that stress ball, keychain, or chocolate bar ever being used after the show is low. That is why your best bet would be choosing useful gifts that communicate your company?s message. Again, be creative and try your best to think outside the box.

Seize The Opportunity: Have Fun!

Trade shows are perfect opportunities to meet new people and sharpen your selling skills, all while building your own morale. Remember that energy, just like confidence, radiates. Be contagious! If you?re having a good time, the people visiting your booth will too and therefore be more inclined to do business with you. By implementing these few, simple techniques, you?ll certainly gain the edge you need to succeed.

About the Author

Mat Kelly is the president of ExhibitDEAL, a leading environmentally friendly provider of Trade Show Displays, Banner Stands, and Green Trade Show Flooring.

Local Search Gains Ground In 2009

With the economy faltering and businesses going under at the drop of a hat, there is one sector that was bullish in 2008 and continues to be bullish in 2009: local search. According to a recent study, local search was up 58-percent in 2008.

As many as 12-percent of the overall searches on the Internet are for local products and services from local businesses. The beneficiaries of this new surge in local search are the various online phone books, Google Local, Yahoo Local and a newcomer not many have heard of called LocalAdLink.

It?s no secret that many newspapers nationwide in 2009 have announced that they are going under. Newsprint revenue has dropped mainly because people are searching on the Internet. Places like Craigslist have continued to grow at record pace.

The telephone books, which thrived for many years with their Yellow Pages section have seen steady decline for the past 10 or more years. People in record numbers are putting down their phone books and jumping online instead.

Part of the success of local search is that people can now access this information anywhere and at anytime. All one needs is a desktop, laptop, PDA or cell phone to access the Internet and look up a business that is right around the corner.

Want to find a dentist, a hardware store or a place to have pizza for lunch? One needs only to turn to local search to find this information. Many of the local search portals have maps to the business location, driving directions, descriptions and even photos and videos.

Any time a person wants to go uptown, downtown, midtown or tool around town they only have to have Internet access to start their journey. Connecting Internet searchers with neighborhood businesses is what local search is all about.

Tips to Get the Best Corporate Video Shoots

Successful businesses spend time working closely with the video marketing and production teams, which ensures that the message the company tries to bring out to the masses is effectively conveyed. Now even you too can have the best video marketing techniques and strategies used to ensure your videos fly with rainbow colors amongst the masses. Please go through the points we have for you and be well informed for the same.

Hire professionals for the task

You need to have a business video production team that dwells on creativity. If you search online for one, you would find many video production outfits who are specialists in creating corporate video presentations. Compare their services by speaking to at least four to five such outfits and then choose a credible team to work with. Don’t forget to look at their portfolios to know if they understand your business’s aim and mission.

Get your concepts devised

The concept you have in mind should be known to the corporate film production team. This could be delivered to them through brainstorming sessions with you, or through your pitches. You and they should know the perspective of the business, which would help establish the corporate identity at all stages of production.

The kiss bang theory

K.I.S.S means to keep it short silly, but what if you could end it with a bang? Let’s face it, the memory span of people these days are lower than what it used to be in the past. This means that the business video production team needs to have video productions created that aren’t too sloppy and long. The titles should be catchy which would help the main tag line stand strong and the brand recall can be built from that point on.

Check and re check if a billion times be

Yes, it is important to go over the drafts a billion times if need be to avoid any disruptions with the shooting schedule. And this would also give you time and space to prepare for tweaks that may surface while the shoot is on. Listen to the business video production team, for sometimes what is shown on paper may not be what you expect in real. You give the content gist and let the team handle the rest.

Go viral

This is an effective way to promote your business. These days most companies are engaging in it for recognition and drawing traffic to their sites online. Plus, going viral is very cost-effective and brings in a lot of revenue as well.

In conclusion

With the right budget in hand, you could always hire the best corporate film production team for video marketing. The experts know it all and if fine tuning would be needed, you can leave it to them. Hence these are the few tips we shared with you on getting around with the best corporate video shoots.

Three Steps To Develop A Concept For Your Online Printing Projects

Online printing gives you endless possibilities when it comes to advertising using the print form. This makes everything easier for you. You can have your tools easily done. Your materials can be processed according to the turnaround time of your choice.

With such ease, what else do you have to do? Well, a lot. The gem must actually start from you. You know your product by heart. And only you can decide what advertising form would you opt to use. And you must also know what you like to appear on those tools.

Concept Development Phase
When you are going to advertise using the print medium, the concept must be, first and foremost, visually appealing. You can divide the steps into two categories.

? Think about the graphic design
? Think about a tag line.

If you have graphics or digital pictures that you want to use for your ads, you must bring it out to the group when doing the concept development. Everything that must be thought about should be based on the images to be used.

It will be hard to brainstorm concepts without having any idea as to how you visualize the end advertisement will look like.

Once you have the images before you, you can start the process of concept development. You need the ideas that will be formed during the process before you can avail online printing services.

1. Decide on a tag line based on the images. You have to remember that this line is very important as it can make or break the effect of the ad.

You can focus your words by answering to the needs of your prospective clients. You can use a positive approach. For example, you are selling home appliances. You can match your photos with lines like:

? These products will definitely make your lives easier.
? These appliances will surely make your house feel like home.

Or you can also approach the line through questions.

? Are you sure about the safety of your appliances?
? Are you paying too much for appliances that you could have for lower prices?

2. Highlight the benefits that the consumers can get from availing your products. Focus on what makes your product stand out from the competition.

? Analyze the strategy of the other companies that offer same products.
? Match their ads and add up on the promises that they have made.
? You can also contend their claims. But you need to have a strong backup of researched ideas before you do so.

3. Get the consumers to act on your offers.

? Create limited offers. Set a deadline wherein they can purchase your products at discounted prices.
? Give out freebies and other gifts for the first 100 customers or so. Make the giveaways appealing to excite them more to act upon the offer.
? You can also have a trial period in which they could avail the services for free. And in a matter of time, they only have to pay for it if they are convinced with the product.

Once you think your concepts are good and everything match every element, go to the site of the right printing company. Nail those good concepts on your materials to be done using the online printing method.

Selecting A Degree That Achieves Your Goals

If you are at cross-roads, finding it difficult to make a decision, not having adequate funds to pursue your goal, you have visited the right web-site. There are universities with a reputation for providing quality education and focusing on career service. For working moms, and stay-at-home moms who do not know from where to start, and for those who want to continue their education from where they have stopped, these universities will cater to your need, be it from the comfort of your home or in the traditional classroom environment.

With a wide range of associate degrees, bachelor and master degrees to choose from, whatever your interest and skills may be, you will be able to find the degree of your choice. When you enroll with a top university with accreditation, the money invested on your education, will reap its harvest, within a short period of time.

For those who are working and finding it difficult to fit in to the traditional school time-table, but yet want to pursue your dreams it will be an ideal opportunity to join a recognized online university. With classes scheduled at a time convenient to you, many opt for e-learning, so that their normal routine of work is not disrupted. When selecting the degree, make certain that it will enhance your career and take you to a new level in your profession. Take into consideration the line of work you are involved in. And if you have been out of the office environment for a certain period of time, due to responsibilities at home or baby-sitting, and wish to start off a new career, select a degree that will interest you, and make your studies more enjoyable. Recent survey has shown that the earning potential for a candidate with the recognized degree to be around $40,000.

College can be expensive. Do not let finances and funding for your degree, prevent you from achieving your goal. Universities offer millions of dollars in scholarships to subsidize the education, and in addition, scholarships are given on need basis and on achievement. Grants and loans are also provided, and the student services bodies of universities will help you to receive the best financial assistance possible to make your college education more affordable.

High Temperature Industrial Axial Ventilators

Canada Blower Co. now offers high temperature construction on its axial fans. There are a few steps of fan heat construction available: 200 F, 725 F, 800 F. High temperature inline fans are ideal for industrial oven and dryer exhaust systems where pressure requirements are minimal and compact light-weight designs are advantageous.

200 F High Temperature Duct Fans come with special heat bearings and a belt drive with increased safety factor.

650 F Tubeaxial Fan design involves special belt tunnel cooling system that induces a flow of cooler, ambient air through the belt well and inner tube, cooling the fan’s internal components. Depending on temperature requirements, modifications include high-temperature alloy fan wheel, special drive components, and modifications to provide internal ambient air cooling.

Fans with ambient air cooling systems handling hot airstreams must have sufficient airflow and be kept in operation until airstream temperatures cool below 120 F to prevent damage to the fan unit. The Tubeaxial fan ambient air cooling system is only effective while fan is operating.

800 F Vaneaxial Fans are designed to operate continuously at temperatures to 800 deg. F, and include an auxiliary cooling fan that forces air through the bearing compartment and exits out through the insulated belt opening taking away excessive heat from the shaft and bearings. A high temperature shaft seal is also standard on this design.

Fans handling hot airstreams must have sufficient airflow and be kept in operation until airstream temperatures cool below 120 F to prevent damage to the fan unit. The Tubeaxial fan ambient air cooling system is only effective while fan is operating.

The Canada Blower complete high temperature fans line now include:

– Operating up to 2200 F, centrifugal, axial and plug fan types;
– Pre-engineered and custom made fans for all types of applications with vaiety of impeller types and accessories;
– Northen Industrial engineers provide a professional advice and recommend a right fan for every application & oven / plenum design;
– The fan offering provides competitive replacement fans to Garden City, Lau, IGE, Alloy Fabricating fan models; repairs, re-build & balancing;
– Unique high temperature water-cooled motors for operation up to 2300 F;

in the two major types of high temperature fans – centrifugal and axial:

Centrifugal Wheels:
* Multiblade forward curve wheel. This type of wheel is usually specified where there is a necessity for large volumes of flow against low to medium static pressure requirements. The forward curve blade is that it delivers the same volume of air as either the backward or radial blade wheel, at a lower fan speed, which is important due to wheel stresses at elevated temperatures. This fan is the most common type used in all types of heat treatment operations except where a buildup of material on the blades could occur, as wheel unbalance would result. * Radial Blade, paddle wheel type fans. This type of wheel is usually specified where there is a necessity for medium volumes of flow against medium to large static pressures. The paddle wheel is considered a self cleaning type of wheel. It could be used where there are various materials or dust in the air stream. Due to its structurally strong design, it is used in many heat treatment applications at very high temperatures where maximum fan longevity is desired.

Axial Blade Wheels:
* The axial blade wheel is usually specified where there is a need for very large volumes of flows against low static pressure. Axial wheel like the multi-blade forward curve type wheel could cause an axial fan to deliver different air volumes at the same static pressure, if the total pressure requirement of the fan system was underestimated. This type of fan is ideally suited where a large volume of flow is required with a minimum of duct work and is used extensively for small and large furnaces, such as aluminum annealing.

Designing A Logo For Your Business Products

It’s a good thing for companies who design and implement a logo for a sales increase, more traffic and expanded brand recognition. Some may be of the opinion that have a logo for a small company is not effective but there are a number of reasons why the logo imprinting does work, and it also communicates a message to clients and possible clients.

Although you may think you want to create a complex logo with words and unique design but that may not reach your goal so a simpler logo may be the best option. To create a similar logo to a simple design is a more difficult chore. So the more complex you make your logo then the more likely a competitor might be able to recreate it. Some competitors will attempt this to try to take your business away, and they use your logo to defeat your business.

As you start the design process keep in mind this creation will be symbolizing your company but won’t have much to do with it in reality. As it becomes a symbol of your company the logo stands all by itself without any sales pitch to represent your company.

Creating and designing a good logo is only the first step to logo advertising because once you get a great logo in place you need to make sure that you use it often throughout your business. Use it in your ads as well as on promotional products that you giveaway. Be sure as well to use it on the pens, paper, literature, and letter head that you use inside of your business as well as on the clothing your employees wear each day.

As you start to have the logo put on everything to do with your company then the better your community will come to know you, and this will increase your customer traffic. Any business, no matter how small, can profit from creating a wonderful but simple logo to create more recognition and business for you.

Tips For Ecommerce Website Design

The great looks of the website are not sufficient to sell the services/products or create a great brand design experience. For this we require to have the marketing elements. In this article we will discuss certain issues that would help us to sell the products and techniques.

Subliminal suggestion
While picking the images for the website, think twice the message you want to convey. Choose the images which are meaningful and which personifies the message. Do not put anything just for the sake of putting up there, as they would not allow you to send the right message. So choose the images that will help you to bring results after also.

Prevent choices
Choice paralysis is a marketing technique. It happens when visitors are provided with many options. It is good to provide choices and options, but if they have been provided with lots of options, they will simply get confused with all the options. So visitors spend time in choosing and hence they get confused with all the options. To avoid this, make things easier for the users to find good product. Explain them about each and every option and then advise the one they should opt for. Highlight your most popular products.

Show a product
Whenever you sell your services online, you should show your product and screenshots to your users. If visitors find them simple and attractive, then they will start thinking about how does it work and thus they would want to give a try. Therefore people would get close to buying it.

Let the users try it
Once the people start using the product, then they are involved in it. So when the user been asked to subscribe or purchase that product, they would certainly reply in a positive manner as now they have become involved with the product and have spent ample of time with your product. So let the people try the product, thus they would not be imagining the consequences as they would simply start using the product. Provide them a demo or trial to win your customers.

Provide the next options
If your website design is targeted to sell online goods or packages, then it is essential to provide the closing deal on all the pages. This does not mean that you should fill every page with the button buy now. It should be that if the customer wants to buy then they should not look for check out link. So always provide the next links to keep the flow ongoing.

Classified Adverts

A classified ad is defined as being a type of advertising that is especially common in newspapers or other periodicals. However, the classified ad is now taking the internet by storm. It has become an effective way of advertising virtually anything and it doesn’t have to cost a penny.

There is no more having to “pay per line” or “pay per word” when listing classified ads, especially online ads where you can advertise free of charge. There is no need to pay when you are able to place free ads and get just as much, if not more, exposure as if you placed an ad in the car classifieds, pet classifieds, or property classifieds of your local newspaper.

UK classifieds come in many forms such as local classifieds and classified ads that can gain even wider exposure for what you have to offer the public. This type of advertising has evolved into something much greater than what it was before the internet existed because people are able to advertise free to a local or a worldwide audience. It is up to you whether you want to post free local classified ads on smaller websites or free UK classified ads that will reach a much wider audience.

A case in which you may wish to list local classifieds is if you are listing a car for sale within the car classifieds sector. It is much easier to sell a vehicle to someone that is local rather than have to ship the car or drive it to the destination. The same goes for listing in the pet classifieds. You certainly don’t want to attempt taking a pet a long distance or even making someone meet you at a halfway point, depending on how far the drive is. As for property classifieds, property can be listed in UK classifieds that exposes the available property to those even outside of the local area. You just never know when someone is wishing to move to a specific location, so it is a good idea to place free ads in the free property classifieds sector and gain the exposure that the property needs in order to be sold.

It is fair to say that free classified ads receive so much attention. There are more online ads than newspaper ads and there are also more people looking at online ads than the ads they must pay for in certain newspapers. The reason for this is because more people will list what other people need on free classified sites before paying to do the same thing in a place that won’t receive as much exposure for example, newspapers or magazines. That means there is a better chance that the seeker will find what they want and the seller can sell faster. This explains the rapid growth of classified sites over the recent years and that success is going to continue to grow for many years to come.

Online Advertising Services For Smes

The small businesses too prepare marketing strategies like their larger counterparts for brand promotion. Seeing the size of their organization, it becomes essential for them to adopt online advertising services for more profit. It is a universal truth that a brand is much more than just a logo or a sign.

The success in small business marketing can be best achieved when emphasis is laid on the triangle. It contains a few essential elements like brand, package and people. Where the brand is the base of this marketing triangle, which acts as a foundation on which your business is built upon in the customer’s perspective.

It would not be a fair practice to move further or grow on a weak foundation. So, it becomes inevitable to build your business through imparting strength to the brands. However, it is a critical development for ensuring long-term business health and profits for a small company. Now, the brand identity has a lot to do with the perception of people about the company. This is why the brands are known as the essence of the company.

It can be online advertising services like that latest advertising slogan you’ve got or the creative logo that is making you recognize but somehow, it is contributing to branding. Mostly, in small businesses the customers learn the brand from the company itself or existing customers or employees. On the other hand, having a strong web presence is also useful in being identified for attaining good response.

This is where online advertising services find precise use. The banners make a lot of difference to e-branding activity. These ads gain response quickly and make your brands popular. The need is that such online advertising services have to be strategically managed. In this way, the advertisers can place their brands on a high horizon.