To use Google Adwords effectively to market your products or service, the choice of keywords is very important.
Some of the more general keywords are already taken by your competitors. So if you want your Google ads to rank higher than them, you will need your ads to perform better than them (that is to have a higher click through rate) and you will also have to bid higher. But it does not have guarantee that with these 2 elements in place, your ads will rank higher in the sponsored section, as Google has its own ranking algorithm where it never expose to the public.
So it will be wiser to target more specific search term, for example you are selling a printer, you may want to consider targeting keyword like “Canon printer model XXXXXX”. When someone does search for this search term, do you think that they are interested in buying? I think there is a very high chance. It is an absolutely targeted traffic lead to your website.
Do let me share with you 4 types of keywords that you should target when using Google Adwords or any other PPC models:
1. Misspelled phrases. You will be surprised that there are actually a lot of searched conducted on the Internet with misspelled search terms.
2. Uncommon phrases, like “Canon Printer Model XXXX@@JJD”. The person who searches for information which is so specific is more likely to buy the product.
3. Mistyped phrases, like “loss –>lossss”. Some of the people just like to use phrases that they used to use in chat rooms and MSN.
4. Words and phrases outside of English.
Do consider the above 4 areas when you are working on your keyword list, so that you can bring targeted leads to your website and stand the chance to convert them into sales.