The Secret Of Your Trade Show Success

Four tips to helping your trade show booth succeed at your next trade show.

It certainly doesn?t take long for those owning or even starting a business to discover that what you read in textbooks doesn?t necessarily apply to the real world. When invoices aren?t getting paid on time, ads aren?t consistently bringing in customers and sales aren?t continuously rising, it?s no surprise when imaginary hands go up and the questions start rolling. The bottom line– it?s a lot harder than it looks. Obstacles are indeed inevitable and the possibility of failure is just one of the harsh realities of owning a business; but on a more positive note, trade shows provide an excellent opportunity to market your products and services.

Depending on how you develop and execute your plan, trade shows can either be highly effective or of little to no use. Many entrepreneurs have a habit of getting stuck in a comfort zone; focusing on only one or two marketing tactics and essentially putting all their marketing eggs in one basket. However, it?s a no-brainer that the more successful entrepreneurs are those who implement ?dozens? of tactics and techniques to draw their clients in. Avoid falling into the same habit by finding out how you can get the most benefit from a trade show. When your marketing attempts have been less than successful, how can you step your game up? With the ultimate goal of gaining new business through your trade show booth, how you go about marketing yourself that will make all the difference.

More business marketers are using trade shows to generate leads these days and the biggest problem that these marketers face is the inability to generate enough leads for their sales force. As we know, trade shows are designed to allow entrepreneurs to meet many potential customers face-to-face and make a good impression in a relatively short amount of time. They can be a very valuable part of your marketing strategy– if done correctly, allowing you to effectively generate new sales leads and promptly deliver your message to your target markets. When you are armed with just a few insider trade show secrets, you?ll be surprised at how magnificently your trade show investments will pay off. The key is planning a strategy that starts months before the show and proceeds throughout the vital follow-up stage after the show is over. There are four crown components to achieving trade show success.

Secret #1: Use Pre-Show Marketing to Gain Leads Through Your Trade Show Booth

You may be wondering, ?What?s the point in marketing ?before? the show if that?s what the show is about in the first place?? The answer can be as plain as throwing a party without first handing out the invitations, then wondering why hardly anyone shows up. You?ll need to let your prospects and customers know that you?ll be exhibiting and what?s in it for them ahead of time in order to direct that pre-qualified traffic to your trade show booth. The best visitors to your trade show display are those who are already interested in what your company can offer them. Remember, they?ll be hundreds of other exhibitors that you will be competing with for the attention and business of the show attendees.

? Know your target audience. Find out who your most important clients and prospects are.
? Use all methods available to contact them before shows. Use a combination of methods such as emails, direct mail postcards, newsletters, personal calls, and ?lumpy mail?; it?s only human nature to enjoy receiving gifts, so adding in a little curiosity could certainly get your message through.
? Timing is important. Deliver your message early enough for your prospects to mark the date to attend, but not so early that you risk them forgetting. What works best is a contact several weeks before the show and another one a week before it.

Secret #2: Draw Attention! Make Your Trade Show Display Work For You

It?s important that your trade show booth covers enough ground about your business so that people can size it up in one glance. Not only should you focus on making a good impression, but leaving a lasting one as well. A booth that is dressed for success in both appearance and personnel will attract as well as create a pleasant and memorable experience for your visitors. Use your logo consistently; for example, backdrops, rugs and banners to enhance it as much as possible. The use of colors, shapes and graphics also contribute to the visual effect quite well. Be creative, but as long as your trade show display is attractive, well lit and informative with friendly smiles, success in capturing attention will be high.

Although locations near the entrance and prime corners are highly sought after, consider the potential traffic in areas close to entertainment or restrooms. It would also be wise to consider who will be on either side of you. You?ll want to avoid direct competition.

? Try to look at your trade show booth from your prospects perspective. Is the atmosphere welcoming? Does your trade show display attract attention so that they?ll want to know more?
? Prepare to answer any possible questions knowledgably. Provide resourceful information such as pamphlets, catalogues, samples and promotional products for them to take along.
? Leave them with something unique to remember you by. Create a good personable energy so that once they walk away, they will remember you positively and want to do business with you.

Keep in mind: A cheap looking trade show display or promotional product giveaways will speak volumes about your business.

Secret #3: The Two Post Show Marketing Musts

There are two very important things that most companies fail to do effectively after a trade show:

1. Following through on the leads generated
2. Continuing to market to those leads regularly

Post show marketing should begin with a call to your clients and prospects as soon as possible. They have already done their part by coming to your trade show booth. It normally takes anywhere between 5 to 10 contacts with a prospect before you establish enough credibility for them to do business with you. Continue to contact them on a monthly basis through a series of newsletters, calls or another marketing method.

Secret #4: Choose The Right Promotional Products

Trade shows are renowned for being that place to pick up freebies, but some classic issues for those companies providing them are:

? Will people remember who gave it to them?
? Are the items useful?

This is why it is imperative to consider the retentive lifespan of your gift. How do you know anyone will actually use your item out of all the others received? That answer is simple; the chance of that stress ball, keychain, or chocolate bar ever being used after the show is low. That is why your best bet would be choosing useful gifts that communicate your company?s message. Again, be creative and try your best to think outside the box.

Seize The Opportunity: Have Fun!

Trade shows are perfect opportunities to meet new people and sharpen your selling skills, all while building your own morale. Remember that energy, just like confidence, radiates. Be contagious! If you?re having a good time, the people visiting your booth will too and therefore be more inclined to do business with you. By implementing these few, simple techniques, you?ll certainly gain the edge you need to succeed.

About the Author

Mat Kelly is the president of ExhibitDEAL, a leading environmentally friendly provider of Trade Show Displays, Banner Stands, and Green Trade Show Flooring.

Three Steps To Develop A Concept For Your Online Printing Projects

Online printing gives you endless possibilities when it comes to advertising using the print form. This makes everything easier for you. You can have your tools easily done. Your materials can be processed according to the turnaround time of your choice.

With such ease, what else do you have to do? Well, a lot. The gem must actually start from you. You know your product by heart. And only you can decide what advertising form would you opt to use. And you must also know what you like to appear on those tools.

Concept Development Phase
When you are going to advertise using the print medium, the concept must be, first and foremost, visually appealing. You can divide the steps into two categories.

? Think about the graphic design
? Think about a tag line.

If you have graphics or digital pictures that you want to use for your ads, you must bring it out to the group when doing the concept development. Everything that must be thought about should be based on the images to be used.

It will be hard to brainstorm concepts without having any idea as to how you visualize the end advertisement will look like.

Once you have the images before you, you can start the process of concept development. You need the ideas that will be formed during the process before you can avail online printing services.

1. Decide on a tag line based on the images. You have to remember that this line is very important as it can make or break the effect of the ad.

You can focus your words by answering to the needs of your prospective clients. You can use a positive approach. For example, you are selling home appliances. You can match your photos with lines like:

? These products will definitely make your lives easier.
? These appliances will surely make your house feel like home.

Or you can also approach the line through questions.

? Are you sure about the safety of your appliances?
? Are you paying too much for appliances that you could have for lower prices?

2. Highlight the benefits that the consumers can get from availing your products. Focus on what makes your product stand out from the competition.

? Analyze the strategy of the other companies that offer same products.
? Match their ads and add up on the promises that they have made.
? You can also contend their claims. But you need to have a strong backup of researched ideas before you do so.

3. Get the consumers to act on your offers.

? Create limited offers. Set a deadline wherein they can purchase your products at discounted prices.
? Give out freebies and other gifts for the first 100 customers or so. Make the giveaways appealing to excite them more to act upon the offer.
? You can also have a trial period in which they could avail the services for free. And in a matter of time, they only have to pay for it if they are convinced with the product.

Once you think your concepts are good and everything match every element, go to the site of the right printing company. Nail those good concepts on your materials to be done using the online printing method.

Designing A Logo For Your Business Products

It’s a good thing for companies who design and implement a logo for a sales increase, more traffic and expanded brand recognition. Some may be of the opinion that have a logo for a small company is not effective but there are a number of reasons why the logo imprinting does work, and it also communicates a message to clients and possible clients.

Although you may think you want to create a complex logo with words and unique design but that may not reach your goal so a simpler logo may be the best option. To create a similar logo to a simple design is a more difficult chore. So the more complex you make your logo then the more likely a competitor might be able to recreate it. Some competitors will attempt this to try to take your business away, and they use your logo to defeat your business.

As you start the design process keep in mind this creation will be symbolizing your company but won’t have much to do with it in reality. As it becomes a symbol of your company the logo stands all by itself without any sales pitch to represent your company.

Creating and designing a good logo is only the first step to logo advertising because once you get a great logo in place you need to make sure that you use it often throughout your business. Use it in your ads as well as on promotional products that you giveaway. Be sure as well to use it on the pens, paper, literature, and letter head that you use inside of your business as well as on the clothing your employees wear each day.

As you start to have the logo put on everything to do with your company then the better your community will come to know you, and this will increase your customer traffic. Any business, no matter how small, can profit from creating a wonderful but simple logo to create more recognition and business for you.

Online Advertising Services For Smes

The small businesses too prepare marketing strategies like their larger counterparts for brand promotion. Seeing the size of their organization, it becomes essential for them to adopt online advertising services for more profit. It is a universal truth that a brand is much more than just a logo or a sign.

The success in small business marketing can be best achieved when emphasis is laid on the triangle. It contains a few essential elements like brand, package and people. Where the brand is the base of this marketing triangle, which acts as a foundation on which your business is built upon in the customer’s perspective.

It would not be a fair practice to move further or grow on a weak foundation. So, it becomes inevitable to build your business through imparting strength to the brands. However, it is a critical development for ensuring long-term business health and profits for a small company. Now, the brand identity has a lot to do with the perception of people about the company. This is why the brands are known as the essence of the company.

It can be online advertising services like that latest advertising slogan you’ve got or the creative logo that is making you recognize but somehow, it is contributing to branding. Mostly, in small businesses the customers learn the brand from the company itself or existing customers or employees. On the other hand, having a strong web presence is also useful in being identified for attaining good response.

This is where online advertising services find precise use. The banners make a lot of difference to e-branding activity. These ads gain response quickly and make your brands popular. The need is that such online advertising services have to be strategically managed. In this way, the advertisers can place their brands on a high horizon.

5 Easy Ways To Get Your Creative Juices Going

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.